Pisa Unica Terra
On an assignment by the Government of the Province of Pisa MDB had to create a brand name for the entire territory, to give a new identity to its culture and economy, and then to study area marketing strategies in order to unify Pisa with its province under a unique perspective of development and evolution.
The fields affected by the study were several and huge, going from agriculture and typical products to mass tourism, which had a great opportunity in the opening of Pisa’s airport Galileo Galilei to low cost flights from the entire Europe and to a direct line with New York USA operated by Delta Airlines. After a huge research work, we released a feasibility study, together with our work team and thanks to an extended network of scientific consultants. At the end of 2008 the entire process started, with a few basic steps, as indicated in the feasibility study. One of them is a web portal, online since October 2009 as a beta version, with something like a bit more than 10% of its structure and content. The feasibility study is in Italian language only, and it’s available on demand under non-disclosure agreement. The Web Portal’s URL is http://www.pisaunicaterra.it.
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