Until 2008 it was just a conference followed by a dinner on invitations, something completely self referred and basically useless (food was great though!). The 2008 edition was called Tracce di Tartufo (Truffle Tracks) and I located it in Pisa’s International Airport Galileo Galilei, in the Vista Lounge, where I installed a semicircular back projection screen 12 meters wide per 3 meters high. A small audience (journalists, operators, politicians, VIPs) sitting in the semi circle attended to a multi sensory experience (Sensorama), lead by a famous Italian national TV conductor, Bruno Gambarotta, together with the students of Pisa’s Hotel School G. Matteotti, trained through a theatrical workshop held by Stefano Filippi, director, actor and teacher. The event was a success and gained the attention of national and international specialized media. The website has been dismissed, but it’s visible here.